Choices "make" the product

A “raw” product from our world affirms its soul, made of joints, fixing points, loadbearing structures and general look & feel, however, unlike a mechanical product, such as a car, it can be understood fairly faithfully how it will appear when it is finished.
However, the choice of finish and fabric, for example, can determine the “wow” that invades each of us as we observe the finished product, ready to be sold. The “raw” product may be beautiful, but the finished product is “awesome”.